About

“Success to me is being a good person, treating people well.” David LaChapelle

Fransis Sermino

I have a BFA in Communication Design from the University of North Texas. After working with many small Dallas agencies, I went on to join in-house creative teams at major corporate brands. Having had the experience of both agency and corporate worlds greatly elevated my experience and design approach, with a strong understanding for marketing strategy.

I am currently a freelance designer and illustrator. I have experience working with emerging and established brands to cultivate and propel their brands and businesses. I have a passion for creating memorable and meaningful experiences through visual communication that is effective at telling your unique story. My favorite part in the design process is the blank page, because all the possibilities are thrilling. 

When I am not working with clients, I spend time on my personal creative shop, Wise Emporium. A collection of mostly motivational illustrations and paper goods sold on Etsy.

I am always up for any task, anything from a logo refresh to a seasonal campaign to a complete rebrand, and as an astrology enthusiast, I can also read an astrology chart. Connect with me to learn more or if you just want to chat about what’s going on in the stars.